Effective Date: February 9, 2025
Spray Foam Solutions Toronto Inc. ("Company," "we," "us," or "our") operates the website located at www.spfsolutions.ca and all related subdomains, landing pages, web applications, digital properties, and mobile-optimized versions thereof (collectively, the "Site"). This Privacy Policy constitutes a binding agreement between you ("User," "you," or "your") and the Company, and governs the collection, use, storage, processing, disclosure, transfer, and retention of all information — including but not limited to personal data, technical data, behavioral data, device information, and any other data generated or submitted through your access to or interaction with the Site, our services, our communications channels, our advertising properties, or any affiliated platforms or tools we operate directly or through authorized third-party service providers.
By accessing, browsing, or using this Site in any capacity — including but not limited to viewing any page, submitting any form, clicking any link, initiating any phone call through the Site, utilizing our price calculator, engaging with any interactive element, or communicating with our representatives through any channel — you expressly acknowledge, accept, and consent to the practices described herein in their entirety. If you do not agree with any provision of this Privacy Policy, you must immediately discontinue all use of the Site and refrain from submitting any information to us through any means.
We collect information from and about users of our Site through various means and at multiple points of interaction. The types of information we collect include, without limitation: full name; email address; telephone number(s) including mobile; mailing address and/or property address(es); project scope, property type, square footage, and all details pertaining to requested or quoted insulation, fireproofing, removal, or related services; all correspondence and communications exchanged between you and us through any channel including but not limited to website forms, email, telephone, text message, third-party messaging platforms, or in-person consultations; Internet Protocol (IP) address; approximate and precise geographic location as determined by IP geolocation, GPS, Wi-Fi triangulation, or other methods; browser type, version, language settings, and configuration; device type, model, operating system, and screen resolution; unique device identifiers and advertising identifiers; referring URL, search engine query terms, full clickstream data, pages visited, duration of each page visit, scroll depth, click patterns, mouse movement patterns, and all interaction events; session identifiers, visitor identifiers, cookies, web beacons, pixel tags, local storage objects, and similar tracking technologies; advertising click identifiers including but not limited to Google Click Identifier (GCLID), WBRAID, GBRAID, Facebook Click Identifier (FBCLID), Microsoft Click Identifier (MSCLKID), and any future equivalents introduced by any advertising platform; UTM parameters and campaign attribution data including source, medium, campaign name, term, and content identifiers; form field interaction data including fields focused, time spent per field, and abandoned form data; and any other information you voluntarily provide or that is automatically generated through your use of the Site.
We use the information collected for all purposes necessary to operate, maintain, improve, protect, and expand our business, our services, and our digital properties, including but not limited to: responding to inquiries, quote requests, and service requests; scheduling on-site inspections, consultations, and service appointments; preparing estimates, proposals, contracts, and invoicing documentation; conducting follow-up communications related to active, completed, pending, or prospective projects; providing customer service, warranty support, and post-installation follow-up; conducting internal business analytics, performance measurement, operational optimization, workforce planning, fleet routing, and resource allocation; developing, testing, improving, and personalizing the Site and all digital user experiences; conducting, measuring, managing, optimizing, and reporting on marketing campaigns, advertising campaigns, search engine marketing, search engine optimization, social media advertising, remarketing, retargeting, and all other promotional activities across all channels and platforms; generating aggregated, anonymized, or de-identified datasets for business intelligence, market research, competitive analysis, and strategic planning purposes; detecting, investigating, preventing, and responding to fraud, abuse, unauthorized access, security incidents, and potential violations of our terms, policies, or applicable law; complying with applicable federal, provincial, and municipal laws, regulations, codes, bylaws, orders, guidelines, and industry standards, including but not limited to the Ontario Building Code, Workplace Safety and Insurance Board requirements, and all applicable privacy legislation; enforcing our contractual rights, terms of service, and other agreements; protecting the rights, property, safety, and interests of the Company, its owners, officers, employees, contractors, agents, affiliates, partners, and customers; and carrying out any other purpose that is reasonably compatible with the foregoing or for which you have provided consent.
The Site deploys cookies, web beacons, pixel tags, JavaScript tags, local storage, session storage, and other tracking technologies operated by us and by authorized third parties. These technologies are used to facilitate core Site functionality, maintain session state, recognize returning visitors, collect analytics and behavioral data, measure advertising campaign performance, attribute conversions across devices and sessions, build audience segments for remarketing and lookalike targeting, conduct A/B testing and personalization, and for all other purposes described in this Policy. Third-party technologies deployed on the Site include, without limitation, those operated by Google (including Google Analytics, Google Ads, Google Tag Manager, and related Google services), Meta Platforms Inc. (including Facebook Pixel and Conversions API), Microsoft (including Bing Ads UET), and any additional analytics, advertising, or optimization platforms we may integrate in the future at our sole discretion. By using the Site, you consent to the placement and reading of all such cookies and tracking technologies. You may modify cookie settings through your browser preferences; however, doing so may impair or disable certain Site functionality, and we disclaim any responsibility for degraded user experience resulting from such modifications.
We may share, disclose, transfer, or make available your information to third parties under the following circumstances and for the following purposes, without limitation: to authorized technology service providers, cloud hosting providers, data storage providers, database management services, customer relationship management platforms, project management tools, scheduling and dispatching software providers, communication platforms, email delivery services, SMS and telephony service providers, payment processors, and any other vendors or contractors that provide services necessary to support our business operations, subject to appropriate contractual obligations; to advertising platforms, analytics services, marketing automation tools, attribution platforms, conversion tracking services, audience management platforms, and data management platforms for the purposes of measuring, optimizing, and improving our advertising and marketing activities; to professional advisors including accountants, lawyers, insurers, and consultants in connection with the provision of professional services to the Company; to any party in connection with a merger, acquisition, consolidation, sale of assets, reorganization, financing, or other corporate transaction involving all or part of the Company; to law enforcement agencies, regulatory bodies, governmental authorities, courts, or other parties when we believe in good faith that disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of the Company or others; and to any other party with your consent or at your direction. We do not sell your personal information in exchange for monetary consideration; however, certain data sharing activities described herein (such as sharing with advertising platforms for targeted advertising purposes) may constitute a "sale" or "sharing" under certain privacy laws, and this disclosure is intended to provide transparency regarding those practices.
We retain all collected information for as long as we deem necessary or appropriate at our sole discretion to fulfill the purposes described in this Policy, to maintain accurate business records, to support ongoing and future business operations, to comply with our legal and regulatory obligations, to resolve disputes, to enforce our agreements, and to protect our legitimate business interests. The duration of retention may vary based on the nature and sensitivity of the information, the purposes for which it was collected, applicable legal requirements and limitation periods, operational needs, and other factors determined by the Company. Information may be retained in active databases, archived storage, backup systems, or disaster recovery systems. Aggregated, anonymized, or de-identified data may be retained indefinitely for analytics, historical analysis, and business intelligence purposes.
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, modification, disclosure, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot and do not guarantee the absolute security of any information. You acknowledge that you transmit information to us at your own risk. In the event of a data breach that meets the threshold for notification under applicable law, we will provide notice as required. The Company shall not be held liable for any unauthorized access to, or use or disclosure of, information that occurs despite our commercially reasonable security measures, except to the extent such liability is imposed by applicable law and cannot be contractually limited.
We reserve the right to modify, amend, supplement, or replace this Privacy Policy at any time, at our sole discretion, without prior notice to you. All changes are effective immediately upon posting to the Site. The "Effective Date" at the top of this page indicates when this Policy was last revised. Your continued use of the Site following any changes constitutes your acceptance of and agreement to the revised Privacy Policy. It is your sole responsibility to review this Policy periodically. We are under no obligation to notify you of changes to this Policy through any means other than updating this page.
This Privacy Policy and any disputes arising out of or related to this Policy or your use of the Site shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of laws principles. You irrevocably submit to the exclusive jurisdiction of the courts located in the City of Toronto, Province of Ontario, for the resolution of any disputes arising hereunder.
For inquiries related to this Privacy Policy, you may contact Spray Foam Solutions Toronto Inc. at the following address: 50A Howden Rd, Scarborough, ON M1R 3E4, or by email at info@spfsolutions.ca.